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The Expert in Baby Boomer Travel

Travel Copywriter

California

Rafting on the American River. Photo from American River Recreation.

Rafting on the American River. Photo from American River Recreation.

When I wrote my first family travel guide to California for Fodor’s 20 years ago, I took my children — Grael, then age 14, and Lia, then age 11 — all over the state as a vital part of the research.

Usually I could sense right off the bat which attractions and activities they liked: going on rides at Universal Studios theme park, good; driving endlessly around Lake Tahoe checking out hotel rooms, bad. Camping in Death Valley, good; walking tour of Monterey Bay Historic Park, bad. (Lia was particularly bored with that one.)

One activity I knew didn’t bore her, though, was our whitewater rafting trip on the American River in the California Gold Country, with an outfitter called Adventure Connection. What I didn’t know for sure at the time was whether she found it exhilarating or terrifying.… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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