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The Expert in Baby Boomer Travel

Travel Copywriter

Wyndham Vacation Rentals

A Wyndham Vacation Rentals property in Hilton Head, South Carolina.  Photo courtesy of Wyndham.

A Wyndham Vacation Rentals property in Hilton Head, South Carolina. Photo courtesy of Wyndham.

Did you know July is National Vacation Rental Month?

I didn’t either until I was sent a copy of a survey taken by Wyndham Vacation Rentals, the world’s largest professional manager of vacation rental properties, which queried more than 11,000 vacation rental travelers on their travel preferences.

It seems that “older individuals” (read: baby boomers aged 55+) prefer traveling with friends more than younger age groups do.

According to the survey, 36 percent of those aged 55 and over prefer to travel with friends when they rent vacation properties, compared to 29 percent of those aged 35-54 (which does include some younger boomers) and 26 percent for those aged 25-34.

Women in general, meanwhile, like to bring their own parents along (for obvious reasons, these women would tend to be in the younger age groups),… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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