The Expert in Baby Boomer Travel

Travel Copywriter

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World icons adorn new travel fashion line. Photo by Dennis Cox

World icons adorn new travel fashion line. Photo by Dennis Cox

I’m not really a fashion guy. My idea of dressing up is putting on a clean T-shirt, preferably one with some exotic location pictured on it as a souvenir of my travels.

I’ve acquired hundreds of such T-shirts over the years, and in a future post I’ll reveal what I’ve done with dozens of them that have shrunk, grown threadbare from use, or have absorbed impossible-to-get-out stains. Some of them, I’ll admit, never fit in the first place, but I liked their look, so I bought them.

My fixation with travel-related T-shirts must have rubbed off on my good friend and frequent collaborator, photographer Dennis Cox of Ann Arbor, Michigan, with whom I have traveled to Africa, China, and other far-flung destinations to produce travel articles — I write the words, he supplies the pictures.

One of our collaborations,… Continue reading

Victoria Falls at dawn -- an unforgettable image. Photo by D.E. Cox, two-time Society of American Travel Writers photographer of the year.

Victoria Falls at dawn — an unforgettable image. Photo by D.E. Cox, two-time Society of American Travel Writers photographer of the year.

In my travel writing for magazines, I confess I’ve sometimes  felt like my words were there more to frame the pictures than to tell the story.

National Geographic Magazine, I’m told, always starts with a portfolio of superb photographs on a topic, and then builds a story around them, rather than have story ideas drive the decisions.

As I noted in a recent post, words — or content as they are now known on the Web — are crucial for conveying information and are the ultimate reason why most people go to a travel website.

But it’s the visual images — if done well — that become seared in our brains and very possibly lead us to choose one destination over another, even if only subconsciously.… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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