Thailand Tourism Aims Its Sights on Boomers

Thailand’s Koh Tapu island (also known as James Bond Island) will look familiar to many baby boomers.

Count the Tourism Authority of Thailand (TAT) in on the global trend of trying to appeal to baby boomer travelers to visit its shores. More than 70 million potential visitors with money to spend cannot be ignored.

TAT has launched a campaign in American TV, print, and online ads as well as enhanced social media outreach to convince boomers to journey to the land of colorful temples and palaces, flower markets, kick boxing, and, of course, some of the world’s best food.

Prime beaches, certainly, are part of the mix, but Thai Tourism officials are stressing that there’s a lot more to Thailand than sun and sand (which, after all, the Caribbean provides in much greater proximity).

There are elephants to ride, tribal villages and ancient ruins to visit, rivers and klongs (canals)… Continue reading →