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The Expert in Baby Boomer Travel

Travel Copywriter

theme parks

Universal Studios Hollywood logo -- courtesy of Universal Studios

Universal Studios Hollywood logo — courtesy of Universal Studios

Universal Studios Hollywood theme park is now aggressively marketing $299 “V.I.P. Experience” passes that allow users to skip to the front of lines — avoiding waits that can sometimes seem interminable.

According to this June 10 New York Times piece,  V.I.P.s also have access to valet parking and parts of the studio’s normally closed back lot, are treated to rides on special escorted trolleys, and are fed two gourmet meals (breakfast and lunch). The park even throws in some hand sanitizer, a poncho to stay dry and some mints.

If you just want to get to the front of lines or shows without waiting, you can shell out $149 ($169 in peak summer), which is considerably more than the already-steep regular one-day admission price of $84.

The allure of not standing in 45-minute lines on hot summer… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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