Google Analytics Alternative

The Expert in Baby Boomer Travel

Travel Copywriter

selling baby boomer travel

RVs for sale -- and baby boomers are buying.

RVs for sale — and baby boomers are buying.

The recent news that the Winnebago company — which makes motor homes — nearly doubled its profits in the 2013 spring quarter is just the latest indication that the baby boomer recreational vehicle boom is in full gear.

Winnebago motor home sales jumped more than 50 percent in  the same quarter, while trailer sales jumped 10 percent.

Some 9 million U.S. households — 8.5 percent — now own RVs, and the number is growing rapidly. One out of every six U.S. households say they have future plans to buy an RV.

Baby boomers — the youngest of whom are now nearly 50 years old — are Winnebago’s and other RV manufacturers’ biggest customers. And with many of the oldest boomers (now 67) retiring or nearing retirement, they’re devoting more and more time to travel.

RV owners average more than a… Continue reading

retirees_raise-2015-v2-300x250

Save

Save

Save

Save

Sign up to follow my blog


 Follow me on Twitter
 Connect on Facebook
 Amazon Author page
 Connect on LinkedIn

Travel Writing Blogs

Save

Getting On Travel Top Boomer Travel Blog 2018 Badge

2014Seal_Gold

Baby

retirees_raise-2015-v2-300x250

Save

Save

Save

Save

Save

image001

NATJA SEAL-Gold winner

According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

Auto Europe Car Rental