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The Expert in Baby Boomer Travel

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Saint Louis Cathedral

Sixth in a Series:

Colorful buildings in Fort-de-France, Martinque. Photo by Catharine Norton.

Colorful buildings in Fort-de-France, Martinque. Photo by Catharine Norton.

On the final full day of our recent Caribbean cruise with Island Windjammers, the Sagitta anchored off the dock at Fort-de-France, capital of Martinique.

Like Guadeloupe, where we had spent the previous two days, Martinique is an overseas department of France, so I had a chance to practice my rusty French from high school and college. It’s amazing what flows out when you actually want or need something, such as a map of the city or a bottle of wine.

Leah, the operations manager aboard the Sagitta, had tasked us all with bringing back a bottle of wine from shore for a wine and cheese party to be held during cocktail hour that afternoon.  It was the first time all week she had actually asked us to do anything, so just about everyone gladly… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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