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The Expert in Baby Boomer Travel

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El Yunque Waterfall is one of Puerto Rico's natural wonders. Photo from Puerto Rico Tourism Company

El Yunque Waterfall is one of Puerto Rico’s natural wonders. Photo from Puerto Rico Tourism Company

Now that April 15 has passed and (if you live in the United States) you’re eagerly awaiting your tax refund — should you be so fortunate as to get one — the big question arises: what to spend it on?

Sure, you could pay off some bills, maybe put food on your table, add to your kids’ or grandkids’ college funds — or do what 13 percent of Americans plan to do with their refunds: take a vacation. (This according to a survey by the National Retail Federation.)

It’s been a long, hard winter in much of the country, and tax season is no fun, either. We fall squarely on the “take a vacation side,” especially if you can make your tax refund go farther at your chosen destination.

Puerto Rico — Caribbean… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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