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The Expert in Baby Boomer Travel

Travel Copywriter

Epic Road

Leopard in tree -- Botswana. Photo by Mark Lakin, Epic Road.

Leopard in tree — Botswana. Photo by Mark Lakin, Epic Road.

Combining luxury and adventure travel — two boomer favorites — with another boomer hot-button, “transformative experiences,” Epic Road offers customized trips that, for now at least, focus primarily on African safaris and the Arctic. Plans are in the works to expand into Asia, and Epic Road will work with clients to set up trips in other regions of the world if requested.

Luxurious adventure trips are offered by a number of other companies. The Epic Road twist is those “transformative experiences,” including specific humanitarian and conservation initiatives that travelers can build into their journeys if they choose. (See my previous post on tours popular with baby boomers that give back to the local communities they visit.)

Started by two longtime friends and devoted world travelers, Mark Lakin and Marc Chafiian, Epic Road’s declared ethos is “to raise… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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