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The Expert in Baby Boomer Travel

Travel Copywriter

desert wildflowers

Flowering ocatillos add splashes of red to the desert landscape. Photo by Catharine Norton.

Flowering ocatillos add splashes of red to the desert landscape. Photo by Catharine Norton.

Though hardly a household name outside its region, southern California’s  Anza-Borrego Desert State Park is the Golden State’s largest, spanning some 600,000 acres of the Colorado Desert about two hours’ drive northeast of San Diego.

Anza-Borrego has rugged canyons, badlands, mesas, nature trails, campgrounds, oases, cacti gardens, Native American rock art, and wildlife, all surrounded by rugged mountain ranges, the latter of which are virtually all road-free wilderness areas.

My wife, Catharine, and I just spent several days there with friends from California — hiking, rock scrambling, seeking out springtime blossoms, four-wheel driving over sandy, bumpy “roads” leading to remote outposts of  desert boulders and vegetation, and searching in vain for signs of desert bighorn sheep, the elusive animals that take to Anza-Borrego’s  mountainous, rocky terrain. (“Borrego”… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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