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The Expert in Baby Boomer Travel

Travel Copywriter

cut-rate air fares

Dear Readers, 

While I’m traveling in Antarctica for a few weeks I’ll be reprising some of my most popular posts from the past three years. This post — now updated — originally ran in June 2013. 

Spirit interior cabin -- photo by Spirit Airlines

Spirit interior cabin — photo by Spirit Airlines

Cut-rate Spirit Airlines has developed an interesting marketing approach. They’ve traded in customer service and comforts for ultra-low fares, and are charging extra for everything from rolling carry-on bags ($35-$55) to water ($3 a bottle), and printing a boarding pass at the airport ($10). Can pay toilets be far behind?

Spirit hypes what it calls its “bare fare: No’free’ bag. No ‘free’ drink. A ticket with us gets you and a personal item from A to B.”

For “personal item,” think average purse size or a small backpack. Measurements are stingy — 16” x 14” x 12” — and if you don’t pay… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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