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The Expert in Baby Boomer Travel

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Blue Ridge Parkway

View of the Blue Ridge Mountains from atop Crabtree Falls. Photo by Lia Norton

View of the Blue Ridge Mountains from atop Crabtree Falls. Photo by Lia Norton

During our recent visit to Charlottesville, Virginia, where our daughter, Lia, lives and works, my wife, Catharine, and I had the chance to leave the city a bit and explore the attractions of the nearby region.

Since it was our third visit to Charlottesville, we had already toured Thomas Jefferson’s home, Monticello, and the Jefferson-designed University of Virginia campus, sporting some of the country’s finest architecture. Both are UNESCO World Heritage Sites.

Now it was time to see some of the nearby cities, take some scenic drives, negotiate some hiking trails, absorb some additional culture, visit some wineries, and even make a pilgrimage to the factory that produces my favorite potato chips. (Special thanks to Lia, her boyfriend, Mike, and their trusty Prius for chauffeuring us around.)

So here are my top… Continue reading

A pastoral scene near Roanoke, Virginia. Photo by Clark Norton

A pastoral scene near Roanoke, Virginia. Photo by Clark Norton

In my previous post, I talked about my trip last week to the Roanoke, Virginia, area, and what I regard are the smart marketing techniques of the Roanoke Valley Convention & Visitors Bureau by hosting travel writers and photographers from around the U.S. and Canada to experience an area they might otherwise not visit.

The trip was organized by the Florida-based public relations firm Geiger & Associates, who work out every activity down to the minute and somehow manage not to lose any writers — who rank right up there with cats in the “herding difficulty” scale — along the way.

Now I want to detail some things I learned about Roanoke and surroundings — well branded as “Virginia’s Blue Ridge” —  that might be of interest to baby boomer travelers.

So in no particular order, here… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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