The Expert in Baby Boomer Travel

Travel Copywriter

BauBax

OK, so it’s still July as I write this. But it’s never too early to start dropping broad hints for Christmas, especially for a super-cool travel-related gift. This one is a jacket with 15 different pockets and features ranging from a built-in neck pillow to drink holder to phone case and much more.

And yet it looks like an ordinary jacket. How do they do it? I have no idea.

It’s currently featured on Kickstarter, the crowdfunding site, and the company (BauBax) has raised more than $3 million for development, out of an initial goal of $20,000. The jacket won’t be ready for shipping until November or so, making it ideal for Christmas gifts.

I like it in blue.

Check it out below.

 

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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