The Expert in Baby Boomer Travel

Travel Copywriter

Backroads of Florida

In my last post, I recommended a terrific book from the Quarto Publishing Group (Voyageur Press), Route 66 Roadside Signs and Advertisements, by Jim Sonderman.

If you ever traveled Route 66 or even just wanted to, you’ll love this tribute to an iconic American highway, the points of interest along it, and, of course, the signage that captured the imaginations of countless travelers — including me and my fellow baby boomers.

Now I’d like to highlight two more travel-related books from Quarto Publishing, which is based in Minneapolis and is turning out a number of excellent titles.

I was drawn to Backroads of Arizona (Voyageur Press, 2016, 2nd Edition), by Jim Hinckley with photography by Kerrick James, because I’m now living in the Grand Canyon State and looking to discover just the kind of “byways to breathtaking landscapes and quirky small towns” that the book’s sub-title promises… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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