The Expert in Baby Boomer Travel

Travel Copywriter

Australia

Milford Sound is one of Zealandia's top attractions. Photo by Clark Norton

Milford Sound is one of Zealandia’s top attractions. Photo by Clark Norton

You may have read recently that a group of eminent geologists now believe there is a land mass that should be regarded as the earth’s eighth continent, based on scientific studies of the nature of its continental crust.

They’ve dubbed it Zealandia, partially because it includes the island nation of New Zealand in the western Pacific.

The term “Zealandia” was actually coined back in 1995 to describe a number of islands in the region (of which New Zealand’s three main islands are the largest) and what were believed to be submerged fragments of  continental crust that broke off from Australia in  the distant past.

Now the evidence is that Zealandia is all one big piece stretching from north of Antarctica almost all the way to the east coast of Oz.  That would make… Continue reading

Jester the Weimaraner puppy and Instagram marketer overlooks the Queensland coast. Photo from Brisbane Times

Jester the Weimaraner puppy and Instagram marketer overlooks the Queensland coast. Photo from Brisbane Times

From time to time I like to call attention to tourism bureaus and marketers using creative visuals to reach potential visitors.

A recent example is Bushmills in Northern Ireland painting faux people and animals on abandoned houses and shops to make it appear the town is more prosperous than it actually is. And with tourism increasing, it seems to be working.

Now Tourism Queensland (Australia) is using a six-month-old Weimaraner puppy named Jester to spearhead a new Instagram campaign intended to depict what life is like for typical Queenslanders.

Queensland residents are encouraged to send in their photos for Jester to post on Instagram between September 9 and 15. (Lacking opposable thumbs, Jester will be aided in this endeavor by regional photographer and a park ranger, but he will apparently be barking out his… Continue reading

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Best Baby Boomer Travel Blogs in 2015

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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