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The Expert in Baby Boomer Travel

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Adriatic Luxury Journeys

An evening in medieval Dubrovnik. Photo by Dennis Cox/WorldViews

An evening in medieval Dubrovnik. Photo by Dennis Cox/WorldViews

I love Croatia: walking the walls of medieval Dubrovnik, viewing the ruins of Roman Emperor Diocletian’s 3rd-century AD Palace in Split (the city is literally built into the ruins), wandering through the winding streets of the historic town of Trogir, being astonished to come upon a beautifully preserved Roman amphitheater in Pula, exploring larger cities like the double-Z combo of 3,000-year-old (!) Zadar and culturally rich Zagreb (the capital), and cruising among Croatia’s 1,000 islands, which sit like sparkling jewels in the Adriatic.

They’ve made Croatia one of the hottest destinations in all of Europe, and a favorite of baby boomers. (Both Super Bowl head coaches, Bill Belichick of the New England Patriots and Pete Carroll of the Seattle Seahawks, are of Croatian descent.)

But despite two trips there, there’s still much of Croatia I’ve yet to see, including the intriguing-sounding… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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