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The Expert in Baby Boomer Travel

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Hotels

The Hungarian Parliament Building, illuminated at night. Photo by Clark Norton

The Hungarian Parliament Building, illuminated at night. Photo by Clark Norton

I see a lot of Top Ten travel lists of this and that, often filed away and forgettable. But a friend just sent me a particularly interesting compilation of Top Ten travel lists — ranging from the world’s best nightlife destinations to best culture and history to cheapest and most expensive places to visit — as voted on by 7,000 travelers who took part in a recent survey by hostelworld.com.

Now it’s true that most people using hostelworld.com, a site where you can book hostels and inexpensive hotels/inns/guesthouses around the world, are probably much younger than the typical baby boomer demographic. But I was struck by, well, how much I agreed with the findings of the survey – though perhaps for different reasons in some cases.

Whether that means I’m still a 20-year-old backpacker at heart, or… Continue reading

The cover of one of the most popular Tintin books.

The cover of one of the most popular Tintin books.

When my son, Grael, was a child, I used to read “The Adventures of Tintin books to him nearly every night.

For those of you who don’t know about Tintin, he was a brilliantly drawn cartoon character created by the Belgian artist Hergé, a boy reporter who,  along with his faithful dog Snowy and hard-drinking, foul-mouthed sidekick Captain Haddock, solved mysteries in exotic locales around the globe.

Besides outsmarting and outfighting dastardly villains, he had to overcome the interference of  two bumbling detectives, Thompson and Thomson, who looked exactly alike and were equally incompetent, and deal with eccentric figures like hearing-impaired Professor Calculus and operatic diva Bianca Castafiore.

Tintin was always getting into and then escaping from life-threatening situations, and the colorful  illustrations, reflecting a world that pre-dated mass tourism, made… Continue reading

Cesky Krumlov, viewed from the castle. Photo by Clark Norton

Cesky Krumlov, viewed from the castle. Photo by Clark Norton

Cesky Krumlov, a three-and-a-half-hour bus ride through country roads south of Prague in the Czech Republic, has often been described as a “fairytale” town, and it fits the description well.

As our Insight Vacations tour director, Neira Milkovic, explained en route, the town was cut off from trade routes by Europe’s destructive 30 Years War in the 17th century and “went to sleep” for about 300 years after that.

It’s now awakened as a tourist magnet, for good reason. If you want to see what European towns looked like hundreds of years ago, Cesky Krumlov — a UNESCO World Heritage Site — is a great place to do it.

It comes complete with a hilltop castle, winding cobblestone streets, a scenic river cutting an S shape through town, a central square, and — in a nod to modernity — plenty… Continue reading

The JW Marriott Miami, one of 63 current representatives of the brand. Photo from JW Marriott Miami.

The JW Marriott Miami, one of 63 current representatives of the brand. Photo from JW Marriott Miami.

Like every other business these days, it seems, the hotel business is all about branding — the art of distinguishing your hotels from those of other brands.

Every lodging chain from Motel 6 to W Hotels has a brand, and a target customer they believe will respond to that brand. Motel 6 appeals to budget road travelers who apparently arrive late at night. W Hotels appeal to affluent younger arty types, who don’t mind paying big bucks for cool but cramped quarters. Not many Motel 6’ers are going to stay in W’s, and not many W aficionados are going to bed down at Motel 6, no matter how late they leave the light on for ya.

As JW Marriott’s global brand manager Mitzi Gaskins told the travel trade site Skift.com in a recent… Continue reading

Besides these standard amenities, Loews Vanderbilt Hotel might have a birthday cake waiting in your room when you arrive.

Besides these standard amenities, Loews Vanderbilt Hotel might have a birthday cake waiting in your room when you arrive.

A few months ago on this blog I posed the question, “Is ‘Personalization’ the Next Big Trend in Hotels?”

The blog post laid out the vision of Starwood Hotels CEO Frits van Passchen that emerging technology would soon allow hotels to know in advance what their guests are looking for and like — much as Amazon.com, Facebook, and, as I recently wrote about, Pandora, the internet music service, know about their customers through mining their vast data banks.

It turns out that several luxury hotels are already using social media to do just that.

According to the Toronto Globe and Mail, hotels in the Loews chain are checking out the Facebook pages of future arrivals to add those little personal touches to their rooms that will be memorable enough… Continue reading

Baby boomer travelers needn’t be hostile to hostels — or vice versa — if they choose carefully.

I’ve written in previous posts about a new breed of hostels, arising especially in Europe, that are catering to travelers looking for a bit more comfort and privacy than the youth hostels of our, well, youth. Some even fall into the luxury category, at least as far as any hostel qualifies as luxurious.

But how do you find the kind of hostel that, say, offers private rooms, including en suite washrooms? The kind that might appeal to the typical baby boomer? That’s where the website hostelworld.com comes in.

Is there a hostel in Bukhara, Uzbekistan? If so, I'm there!

Is there a hostel in Bukhara, Uzbekistan? If so, I’m there!

At Hostelworld, you can find hostels in just about any price category in more than 180 countries around the globe, some 30,000 properties in all. (The website also lists B&Bs and budget-priced hotels around… Continue reading

Luxembourg is a land of medieval castles and forested hiking trails. Photo from Luxembourg National Tourist Office.

Luxembourg is a land of medieval castles and forested hiking trails. Photo from Luxembourg National Tourist Office.

I always like to call attention to enterprising travel marketing ideas, and a group of five hotels in the Ardennes region of northern Luxembourg have banded together to come up with a good one.

If you stay in any of their hotels, you can walk, bike or ride a motorbike between them, and the hotels will transport your luggage for you — much like a guided group walking tour would do, except you do it on your own (at less expense).

The five hotels form a rough loop about seven to 13 miles (12 to 22 km.) apart, so you can easily put together a five-day walking plan or perhaps a three-day biking trip, using any combination of the five hotels. There are about 70 miles (120 km.) of hiking paths in the… Continue reading

A Generator Hostel in Berlin. Photo from Generator Hostels.

A Generator Hostel in Berlin. Photo from Generator Hostels.

Recently I talked about the new breed of luxury hostels that are popping up around Europe and appealing not only to younger travelers — as hostels traditionally have — but to baby boomer travelers as well.

Now the excellent travel site skift.com has a piece  interviewing Josh Wyatt, director of hospitality and leisure at the company that owns Generator Hostels, the leading brand of luxury hostels with eight locations and more on the way. It’s definitely worth a follow-up to hear what he has to say.

For starters, as the skift.com piece points out, Generator is “aggressively targeting” higher-income older travelers by offering a number of guest rooms for singles and couples that include private bath.

For instance, the 154-room Generator Barcelona, which opened this past spring, has devoted more than a fifth of its rooms to singles… Continue reading

The kitchen at the Cocomama hostel in Amsterdam.  Photo from Cocomama.

The kitchen at the Cocomama hostel in Amsterdam. Photo from Cocomama.

Decades ago, when baby boomers were in their 20s and backpacking around Europe, many discovered the joys of staying in youth hostels. The main joy is that they were cheap — really cheap — but they were also good places to meet like-minded travelers, pick up some budget travel tips from them, and maybe even make some new friends in a foreign city.

There were drawbacks: some hostels wouldn’t allow access to your room for several hours during the day; the rooms most often sported dormitory-like accommodations, complete with bunk beds for up to a dozen people, making privacy nonexistent; the bathrooms and showers were invariably down the hall (though so were those in inexpensive European hotels and pensions back in the day); cleanliness was often in short supply; and there was always the possibility of getting your possessions… Continue reading

In a previous post I wrote about “gramping” — grandparents camping with grandkids (but cheating a bit by bedding down in a lodge) — a name coined by an inn  in Ohio.

A king-sized bed lures baby boomers in one of the

A king-sized bed lures baby boomers in one of the “glamping” tents at the River Dance Lodge. Photo from River Dance Lodge.

Now comes “glamping” — a term that’s catching on as a clever contraction for “glamorous camping,” a combo that doesn’t always spring immediately to mind.

Glamping seems tailor-made for baby boomers, who may love the great outdoors but also tend to favor somewhat softer accommodations than, well, hard ground dotted with annoying pebbles.

Glamping, however, involves (at a minimum) tents with real beds inside — what’s not to like?

“Glamping” has been around for a while, though perhaps not by that name. The English used to go on African safaris in tents that… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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