The Expert in Baby Boomer Travel

Travel Copywriter
Like to ride a camel through the Hindu Kush? Contact Exodus Travels. Photo from Exodus Travels

Like to ride a camel through the Hindu Kush? Contact Exodus Travels. Photo from Exodus Travels

What’s the top experience that folks seek out after turning 50?

A new survey of 2,000 passport-carrying Americans aged 50 and up shows that traveling abroad is their number one choice for realizing their passions.

The survey, commissioned by Exodus Travels — a UK-based  adventure travel company with a substantial  presence in the U.S. and Canada — confirmed  what Exodus leaders say they had observed for a number of years: that Americans gain a new “lust for life” after age 50.

And that “second wind” translates most heavily into travel.

Asked “What led you to gaining a new passion/appreciation for life?“, one-third of respondents close “a travel experience” — which tied with “retirement” in that category.

The next question was key: “What have you done or do you plan on doing as a result of getting a new passion for life?

Almost 70 percent answered “travel abroad” — by far the top choice — while (in second place) more than 42 percent said they wanted to visit U.S. landmark monuments, also far outdistancing the non-travel choices. (Respondents could choose more than one answer.)

Going on a cruise for the first time, experimenting with different cultural cuisines, hiking, cycling, and spending more time outdoors were other travel-related passions and aspirations that finished high up in the survey.

Maybe a culinary cycling tour through France is more your style. Photo from Exodus Travels.

Maybe a culinary cycling tour through France is more your style. Photo from Exodus Travels.

Only retirement, volunteering, attending classes, and starting a new relationship finished higher than 30 percent. (Piercings, tattoos, and cosmetic surgery finished way down the list.)

Next, when asked if travel had played an important role in their lives and influenced who they are today, three-quarters of the respondents said they strongly or somewhat agreed.

Almost 90 percent said there are still lots of destinations  on their personal bucket lists, such as Australia, France, Italy, Germany, and China. Adventurous and exotic choices included the Galapagos, Patagonia, and India.

And finally, 70 percent said they’ve budgeted travel into their retirement plans — which means most will follow through.

Keeping in mind that the survey only questioned Americans who already have passports — indicating they’re probably more open to foreign travel than those who lack passports — this is still good news for those of us who believe that increased time and passion for travel is, indeed, one of the great pleasures of getting older if health and finances allow.

The survey also turned up the following result:

When making travel decisions, the top five factors are:

  • Budget/price
  • Accommodation
  • Quality of itinerary/tour
  • Cuisine
  • Traveling with like-minded people.

So keep traveling, boomers. Gotta keep up with those pesky millennials!

 

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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