The Expert in Baby Boomer Travel

Travel Copywriter

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Clark Norton Travel CopywriterA freelance journalist, screenwriter and copywriter for more than three decades, Clark has chronicled the baby boom generation since the days he and many of his contemporaries were backpacking around Europe in their twenties; as boomers were rearing families and taking their kids on the road in their thirties and forties; and as they experienced all new adventures around the globe while maturing into their fifties and sixties (sometimes with grandchildren now in tow).

Because of his travel expertise, which has included interviewing (and traveling with) countless other baby boomer travelers in the course of his research, Clark has been hired by a variety of travel organizations – including California Tourism Publications and the New Zealand Tourism Board – to consult about and promote their destinations through his copywriting. Clark knows what attracts baby boomers to travel – and what turns them off about it.

Clark, whose own travels have taken him to more than one hundred countries on seven continents and to all fifty U.S. states, helped pioneer the now well-established fields of experiential travel and family travel through his articles and books. Clark’s 1985 cover story “Ultimate Trips: Vacations That Could Change Your Life” for New Age Journal; his 1986 feature story “Have Kids, Will Travel” for West Magazine; and his 1995 guidebook Where Should We take the Kids?: California for Fodor’s (the first-ever first-person book by that respected publisher) are considered landmarks in promoting new travel opportunities for baby boomers.

With his recent extensive coverage of cruising for magazines and guidebooks – including serving as Porthole Cruise Magazine’s theme cruise columnist for six years and authoring the eBook Cruising Alaska – Clark has traveled alongside baby boomers as they increasingly take to the water, whether by mainstream cruise ship through the Mediterranean and Caribbean; by riverboat along the great waterways of Europe and beyond; or by small expedition-style vessels in Alaska, the Galapagos, Antarctica, and along the Amazon. For his Porthole column, Clark chronicled the dedicated groups of astronomy buffs, Red Hat ladies, ballroom dancers, knitters, ukulele players and other niche cruisers — largely composed of baby boomers — as they follow their passions on ships around the world.

Clark’s diverse body of work – ranging from cruising to adventure travel, family travel to exotic destinations around the globe (as well as numerous other topics including yacht piracy, police psychics, modern-day matchmakers, herbal medicines, competitive Scrabble, and celebrity profiles) – has appeared in such publications as Outside, The Washington Post Magazine, Rolling Stone, Reader’s Digest, Hemispheres, Health, American Way, EnCompass, Endless Vacation, Family Fun, Family Life, Parenting, TV Guide, USA Today, the Chicago Tribune, the San Francisco Examiner, The Toronto Star, and many others around the world.

His features have appeared on dozens of magazine covers and won two Pacific Asia Travel Association Gold Awards (a worldwide competition), as well as two Gold Awards from the North American Travel Journalists Association for best magazine travel series of the year.

Clark has also authored or co-authored 15 travel guidebooks for publishers such as Fodor’s, Mobil Travel Publications and Hunter, and written for major websites such as Sherman’s Cruise Travel, women.com, parentcenter.com and fodors.com.

Clark’s professional affiliations include the Society of American Travel Writers (SATW) and the North American Travel Journalists Association (NATJA).

When he isn’t on the road, Clark resides with his wife, Catharine, in Tucson, Arizona. Clark’s two children, Grael and Lia, live in Tucson and Charlottesville, Virginia, respectively, and new grandson Conrad also lives in Tucson. Clark and Catharine’s two cats, Rocky and Jake, are adapting to desert life after spending their formative years in upstate New York.

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Best Baby Boomer Travel Blogs in 2015

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NATJA SEAL-Gold winner

According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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